Posts Categorized: Google Ads

NO ONE CLICKS ON GOOGLE ADS DO THEY?

“I don’t click on Google Ads. People are just paying to be there so I’m less likely to click” I am paraphrasing slightly, but this particular point was the main thrust of a well engaged conversion I saw on LinkedIn today. Yes, people are paying to be there, but it isn’t all about how much… Read more »

BEWARE GOOGLE ADS OPTIMISATION SCORE

Some Google Ads thoughts this morning. For anyone that runs Google Ads accounts, you’ll no doubt be aware of Google’s Optimisation Score that became a feature some 18 months ago. For those new to Google Ads or those who run their own accounts without much experience, chasing 100% is not always in your interest, but… Read more »