Have you switched your website over to https?
Aside from further enhancing your website security for users, Google confirmed it as a ranking signal as far back as 2014.
What many website owners don’t know, is that if you migrate your website across incorrectly, it can actually have a negative impact on your SEO and your web traffic.
Some of the issues we regular see are –
No domain level canonicalisation (Multiple live variants of your website)
Page redirects not implemented properly
Internal links not updated
Sitemaps not updated (either on site or via Search Console)
Each of these and other issues can raise their heads if you don’t plan SEO into your switch over.
Are you making to the move to https for a new or existing website? Make sure your SEO isn’t over looked.