Do you use the same keywords on multiple website pages over and over?
Something I see regularly from small business owners and their websites, is that in an effort to rank for their primary keyword as highly as possible, they will target the same phrase across multiple pages to make their website appear as optimised as possible.
However, this can be counter productive. By not having a specific keyword focus on every individual page you are confusing Google (and your users!) as they won’t know which page to choose as the most relevant and can harm your rankings.
Does your website suffer from Keyword Cannibalisation? Are you not sure? Drop me a message.